Art direction, design, and production of quarterly promotion campaigns for in-store POPs and employee T-shirts.
Every quarter, Wetzel promotes different products. My role was to come up with a new look and feel for in-store posters, counter cards, and other types of POP. For example, for a new product like Wetzel Dog Bite, I was responsible for designing a new Wetzel man. I also wrote a headline for one of the posters, all the while maintaining theconcept of fun, colorful, playful spirit branding.