Art direction, design, and production for in-store POP, catalog, lap mat/tray sheet, Facebook fan page, email campaign, original icon, collectible item, corporate item, advertising, direct mail, flyers, and truck design

In-N-Out has been one of the most popular hamburger chains in the U.S. since 1948. My main focus was to create a visual design that has retained the vintage look and feel of their early stores but apply a trendier, modern look.

I helped to create their in-store POP for all 320+ locations. I also worked on a Facebook fan page for 2.6+ million followers. My cover design was been awarded 4th place in Top 50 Facebook Covers for Brands.

I came up with successful advertising ideas for a challenging new territory, Texas. I've also designed gifts for In-N-Out employees and collectible items such as a Rose Parade pin.

I was also responsible for developing designs for the corporation from delivery truck graphics to stationary systems.

I provide comprehensive design support for SANDAG projects, creating a wide range of materials including outreach documents, marketing collateral, corporate communications, and multimedia content. My work encompasses everything from mapping and video editing to managing both internal and external marketing initiatives.

I collaborate closely with project managers to identify needs and develop innovative concepts tailored to each project. My responsibilities include reviewing artwork from consultants, preparing PowerPoint presentations for board meetings, managing the production of marketing materials, and ensuring that all deadlines are met with a positive attitude.

Print Design

I specialize in a diverse range of print design projects, including flyers, signs, brochures, magnets, decals, logos, branding, packaging, mock-ups, prototypes, business cards, stationery sets, apparel, books, direct mail, cards, invitations, posters, templates, activity books, and more. If it needs to be printed, just ask!

Data visualization design

Oversized outdoor materials (billboards, digital signs, vehicle wraps, ACM machine wraps)

Web Design

I excel at creating engaging and user-friendly digital content. I develop visually appealing eblasts using HTML and Mailchimp, ensuring effective communication with target audiences. My expertise extends to crafting social media posts that resonate with viewers and creating dynamic GIF animations to enhance online engagement. Additionally, I am proficient in video editing, producing high-quality content that captures attention.

I also design ADA-compliant PDFs and create fillable forms in both PDF and Word formats, ensuring accessibility and usability for all users. My approach to web design combines creativity with a strong understanding of user experience, enabling me to deliver impactful digital solutions.

Eblasts (HTML/Mailchimp)

Social media posts

GIF animations

Video editing

ADA-compliant PDFs

PowerPoint presentations

Fillable PDFs or Word documents

Mapping

I specialize in creating clear and intuitive maps that effectively communicate information while maintaining a strong brand identity. Collaborating closely with GIS teams, I ensure that all maps are visually appealing and functionally accurate. By leveraging vector files and GIS data, I produce maps that are easy to understand, helping users navigate complex information effortlessly. My focus on usability and branding ensures that each map aligns with SANDAG's goals and enhances our overall communication strategy.

Proficient in editing maps using vector files provided by GIS (PDF, AI, EPS)

Image Management

Image cleanup and retouching

Photo sourcing

AI-generated imagery

Illustration

Logo design

Icon creation

Simple illustrations

2D rendering

Notable SANDAG Projects:
Bike, Rapid Bus, CJ, ARJIS, Eblasts Lead, EV, Fact Sheets, FasTrak, Flexible Fleets, HR, iCommute, Infobits, LOSSAN, Maps, Mid-Coast, MTS, Motorist Aid, Next Gen Bus, SANDAG events, Social Media, Sustainable Transportation Service, Vision Zero.

Art direction, design, and production of in-store advertising campaign, lap mat/tray sheet, Facebook posts, and email campaign.

The In-N-Out Burger Foundation was established in 1984 as a non-profit organization to raise awareness to prevent child abuse.

My role was to come up with a new concept for an in-store advertisement campaign. Working with a copywriter, I came up with different visual concepts that were presented to the owner of In-N-Out.

Art direction, design, and production of quarterly promotion campaigns for in-store POPs and employee T-shirts.

Every quarter, Wetzel promotes different products. My role was to come up with a new look and feel for in-store posters, counter cards, and other types of POP. For example, for a new product like Wetzel Dog Bite, I was responsible for designing a new Wetzel man. I also wrote a headline for one of the posters, all the while maintaining theconcept of fun, colorful, playful spirit branding.

Art direction, design, and production of a logo for one of new Google Nik Collection. And design of brochure.

Kronikle is a new application software to edit images similar to Adobe Photoshop but much easier to use. My role was to design a new logo and icon to brand the product line.

I created two logos, both of which have been awarded and featured in the best-selling design books of LogoLlounge, a book series highlights the leading edge of identity design created by highly accomplished and noteworthy up-and-coming designers from around the world.

Art direction, design, and production of advertising campaigns, product logo, packaging, photo shoots, brochure, technical reports, direct mail, trade show booth, branding, identity, online advertisements, product websites, eblasts, ecommerce website, and various other marketing materials.

Art direction, design, and production of corporate icon design, credit card design, and holiday card designs.

Brochure design for the Hotel del Coronado in San Diego and Baron Creek in Texas.

Design of employee T-shirts and hats.

Art direction, design and production of tradeshow booth, tent, POP, virtual reality background, and truck graphics.

San Luis Sourdough was a new product line for BIMBO Bakery, and I was involved in designing all aspects of their promotional food event booth and graphics for event trucks and delivery trucks.

Art direction, design, and production of restaurant menu design, in-store POP, posters, and gift cards for Village Inn, Bakers Square, and Max’s & Erma’s.

Art direction and design of icon, poster, and logo, as well as developing tradeshow marketing ideas.

Naming, art direction and design of logo, signage, packaging, and branding.

Malay is a new boutique hotel, attracting couples seeking romance during their honeymoon or anniversary celebration at Malay’s restful, private setting. Malay distinguishes itself with its multicultural theme and unique Thai architecture and decor. I selected subtle pastel colors to represent Malay’s organic personality and serif fonts to emphasize the elegance.